Many people have found great success setting up their own online stores. It can be a lucrative opportunity if you put enough effort into the process. However, there are thousands upon thousands of eCommerce sites on the Internet. Making yours stand out above the competition may take a great deal of constant improvement. In order to become one of the top sellers for your particular product, you need to have full commitment to the entire process.
The Domain Name
The name of your website can tell a shopper a great deal about the overall experience. You need something that is catchy but not too long to type in the address bar of a browser. If your business as an exceptionally long name, abbreviations can be effective.
Design and Appearance
When you use an eCommerce platform, you should have a custom template or design idea ready. You want to stand out from the others, and using the same default look and feel for eCommerce can take away from that sense of individuality. More than half of online shoppers admit to judging a site based purely on how it looks before making a purchase.
Routine Discounts
Don’t just put effort into discounts for Black Friday or Cyber Monday. Create routine sales or discounts to keep the interest level high in your eCommerce store. Consumers love the idea of getting a deal, and those who purchase discounted goods often fill their carts with other items as well. Some shop owners will decrease the price on products that are more difficult to sell to encourage purchases.
On-Site Assistance
Many eCommerce sites today utilize on-site help in the form of chatting or providing a number for calling support. Statistics show that more than 80 percent of online consumers admit to needing assistance when shopping online. Nearly one-third of them state that it’s the driving force to making a purchase from those sites.
Reputation Monitoring Services
Services that monitor your eCommerce site’s reputation can shed light on consumer experience. Any comments, both positive and negative, can be influential in how you conduct business. From blogging to news casts, this information can be vital to address issues customers have while discovering what buyers like most about your website.
Social Media
Don’t forget to keep regular interaction on social media. More and more sales are coming from platforms such as Facebook and Twitter. If you don’t put as much effort into these interactions, your competition could get the better of you. According to studies, people are more likely to trust a brand that has regular updates to social media than those without.
While you’re getting things organized for the storefront, set up the reserve domain name. This may help you keep the name you want while you’re everything ready to go live. For many consumers, the website name itself plays a role in whether they will shop or not. Give your eCommerce the best chances for becoming one of the most profitable businesses online by making sure you stay ahead of the competition.
